Brand is advertising Jobs

Select "Product - Existing" when a brand is advertising one or many products in the commercial that viewers can buy

EXAMPLES

Walmart: NeuroPro Gentlease product is visible	Walmart: L'oreal products are visible	Dollar General:  Digiorno Pizza is visible

Some advertisements will communicate new products are being "Launched"

Select "Product - Launch" when ad mentions the launch of New SPECIFIC Products or Product Lines. 

Notes:

•  "New Products" is generally too broad to count for this category.
• If ad contains words like "Relaunch" - this still counts as a "Product Launch"

Keywords to look out for

• New [Specific product]
• New Line
• Just launched
• Coming Soon
• Launch
• Newest is here

EXAMPLES

Target:  Ad text says "New in future collective"	Bed Bath and Beyond:  Ad text says "just launched a new line for the kiddos"	Blink:  Ad text says "The newest generation of our all time best selling camera is here!"

Branding Advertisements are focused solely on the "Brand" or company; these adds to not reference or mention any specific product being sold by that brand.

Select "Branding" when the Advertisements are not focused on a product, but rather on the brand

• These advertisements represents how their brand is making a difference OR BETTER THAN OTHER BRANDS.

Example	Explanation
	Home Depot: Ad text mentions how Home Depot is helping youth homelessness
	Bed Bath & Beyond: Ad text mentions "We're always adding new products"  This talks about their brand strength
	Aldi USA: Ad text mentions "Top quality produce" This talks about their brand strength
	Aldi UK: Ad text mentions "Low prices" This talks about their brand strength

IMPORTANT - There are many cases where multiple categories can apply to the ads at the same time

You can select ALL the categories that apply to the ad:

Promotional: "save over 55%" Product - Existing: you can see the product in the image - eero systems	Brand: it shows the uniqueness of the brand Product - Existing: you can see the product in the image	Brand: it shows the uniqueness of the brand Product - Existing: you can see the product in the image

Goodluck!

• In this job, you will be labeling advertisement ("ad") as one of 4 categories
• You will need to carefully review the entirety of the add and look for context cues
• Please study the edge cases in this Qualification exam

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