Brand is advertising Jobs

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ऐसे कई मामले हैं जहां विज्ञापनों पर एक ही समय में कई श्रेणियां लागू हो सकती हैं

आप लागू होने वाली सभी श्रेणियां चुन सकते हैं :

    startpayonline  

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  • जब तक आप कोई उत्पाद देख सकते हैं जिसे आप खरीद सकते हैं = उत्पाद - मौजूदा

प्रचारात्मक:  "55% से अधिक बचाएं"

उत्पाद - मौजूदा:  आप छवि में उत्पाद देख सकते हैं - ईरो सिस्टम

ब्रांड:  यह ब्रांड की विशिष्टता को दर्शाता है

उत्पाद - मौजूदा:  आप छवि में उत्पाद देख सकते हैं

ब्रांड:  यह ब्रांड की विशिष्टता को दर्शाता है

उत्पाद - मौजूदा:  आप छवि में उत्पाद देख सकते हैं

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Select "Product - Existing" when a brand is advertising one or many products in the commercial that viewers can buy


EXAMPLES

Walmart:
NeuroPro Gentlease product is visible
Walmart: L'oreal products are visible Dollar General: 
Digiorno Pizza is visible 
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Product - Launch

Some advertisements will communicate new products are being "Launched"


Select "Product - Launch" when ad mentions the launch of New SPECIFIC Products or Product Lines. 

Notes:

  •  "New Products" is generally too broad to count for this category.
  • If ad contains words like "Relaunch" - this still counts as a "Product Launch"

Keywords to look out for

  • New [Specific product]
  • New Line
  • Just launched
  • Coming Soon
  • Launch
  • Newest is here

EXAMPLES

Target: 
Ad text says "New in future collective"
Bed Bath and Beyond: 
Ad text says "just launched a new line for the kiddos" 
Blink: 
Ad text says "The newest generation of our all time best selling camera is here!"
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Brand

Branding Advertisements are focused solely on the "Brand" or company; these adds to not reference or mention any specific product being sold by that brand.


Select "Branding" when the Advertisements are not focused on a product, but rather on the brand

  • These advertisements represents how their brand is making a difference OR BETTER THAN OTHER BRANDS.
Example Explanation
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  • Home Depot: Ad text mentions how Home Depot is helping youth homelessness
   
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  • Bed Bath & Beyond: Ad text mentions "We're always adding new products" 
    • This talks about their brand strength
   
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  • Aldi USA: Ad text mentions "Top quality produce"
    • This talks about their brand strength
   
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  • Aldi UK: Ad text mentions "Low prices"
    • This talks about their brand strength
Multi-Select

IMPORTANT - There are many cases where multiple categories can apply to the ads at the same time

You can select ALL the categories that apply to the ad:

  • Promotional: "save over 55%"
  • Product - Existing: you can see the product in the image - eero systems
  • Brand: it shows the uniqueness of the brand
  • Product - Existing: you can see the product in the image
  • Brand: it shows the uniqueness of the brand
  • Product - Existing: you can see the product in the image
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Goodluck! 🍀

Goodluck!

  • In this job, you will be labeling advertisement ("ad") as one of 4 categories
  • You will need to carefully review the entirety of the add and look for context cues
  • Please study the edge cases in this Qualification exam
1. Promotional
2. Product - Existing
3. Product - Launch
4. Brand

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