💸💲Limited Time Price x 3 💸💲
Identify ALL products in the ads!
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Promotional -Video Ad Expert
~ 360 tasks
What kind of messaging is present?
Promotional Advertisements offer products at a discounted price -- i.e. "Sale", "Deal", "Discount"
Select "Promotional" when the ad is offering ANY deal or discount on their products
Look carefully for these phrases:
WARNING: This job requires English and/or Spanish language competency.
Strong attention to detail is required to be successful.
- In this job, you will be labeling Commercials ("ad") as one of 4 categories
- UPDATE - You can select multiple categories that apply
- You will need to carefully review the entirety of the commercial and look for context cues
- Please study the edge cases in this Qualification exam
1. Promotional |
2. Product - Existing
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3. Product - Launch
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4. Brand
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Promotional Advertisements offer products at a discounted price -- i.e. "Sale", "Deal", "Discount"
Select "Promotional" when the ad is offering ANY deal or discount on their products
Look carefully for these phrases:
- sale
- discount messaging
- discount
- % off
- fire sale
- liquidation
- mark down
EXAMPLES
Nordstrom Rack: Ad mentions "up to 50% off"
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H&M: Ad mentions "Fall sale!"
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Select labels -Photo Ad Expert
~ 390 tasks
💸💲Limited Time Price x 3 💸💲Identify ALL products in the ads!
In this job, you will multi-select labels for ALL products you see in an ad!
There are 35 labels in this job.
CHEAT SHEET:
VERY IMPORTANT!!
ONLY FLUENT ENGLISH AND SPANISH SPEAKERS MAY DO THIS JOB!
This is a very difficult job that requires close attention to detail & remembering products in different categories!
What To Do
1. LOOK AT & READ the main ad image
2. READ THE AD TEXT & CAPTION on the ad for more info
3. Compare with Cheat Sheet
4. Label ALL PRODUCT CATEGORIES you see in the ad
Carousel Ads
! ATTENTION !
There are many Carousel Ads.
Carousel Ads have 1 fully visible ad and 1 cut-off ad.
Label Carousel Ads based on FULLY VISIBLE ad.
DO NOT LABEL the CUT-OFF ad.
Helpful Tip!
Click on the circle "i"next to each label to see their definitions!
4 FOOD LABELS
The next 4 Grocery & Food Labels are confusing. Study carefully!
IF YOU ARE EVER UNSURE, LABEL ALL OTHER GROCERY & FOOD
Note:
- Pet Food --> Pets
- Baby Food --> Baby
1. Quality Claims THINK: QUALITY OF FOOD (NOT FLAVOR OR TASTE)
FOOD ADS WITH ANY OF THESE KEYWORDS
If you see the word "FRESH" --> Quality Claims |
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2. Meal Kits THIS LABEL IS RARE Everything you need to make a meal in one package. Pre-portioned and sometimes partially-prepared. MEAL KITS = MEALS THAT YOU CAN JUST EAT BY WARMING UP! NO SNACKS, NO DESSERTS, MEALS (breakfast, lunch, dinner)! NOTE:
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3. Fresh Food THINK RAW INGREDIENTS! COOKED FOOD ON PLATES & TABLES = NOT FRESH FOOD WORD "FRESH" in the ad DOES NOT ALWAYS MEAN FRESH FOOD! Fresh food products are NOT cooked, prepared, or processed. These are your:
Also label Fresh Food for FRESH BAKERY ITEMS MADE FRESH AT THE STORE DO NOT label frozen food as Fresh Food.
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4. All Other Grocery & Food
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Fresh Food vs. All Other Grocery & Food
CAREFULLY STUDY THE DIFFERENCE
FRESH FOOD VS. ALL OTHER GROCERY & FOOD
DAIRY
milk
eggs
fresh cheeses(NOT packaged cheese) |
ALL OTHER GROCERY & FOOD
(packaged cheese) |
Bakery Items
MADE FRESH AT THE STORE
|
ALL OTHER GROCERY & FOOD
(non-fresh)
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PRODUCE
fruits
vegetables |
ALL OTHER GROCERY & FOOD |
DELI MEAT & SEAFOOD
from meat or deli department (NOT FROZEN, NOT PACKAGED)
|
ALL OTHER GROCERY & FOOD
(packaged or cooked meat)
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