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Identify ALL products in the ads!

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Promotional Advertisements offer products at a discounted price -- i.e. "Sale", "Deal", "Discount"


Select "Promotional" when the ad is offering ANY deal or discount on their products

Look carefully for these phrases: 

WARNING: This job requires English and/or Spanish language competency. 

Strong attention to detail is required to be successful.


  • In this job, you will be labeling Commercials ("ad") as one of 4 categories
    • UPDATE - You can select multiple categories that apply 
  • You will need to carefully review the entirety of the commercial and look for context cues
  • Please study the edge cases in this Qualification exam
1. Promotional
2. Product - Existing
3. Product - Launch
4. Brand
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Promotional Advertisements offer products at a discounted price -- i.e. "Sale", "Deal", "Discount"


Select "Promotional" when the ad is offering ANY deal or discount on their products

Look carefully for these phrases: 

  • sale
  • discount messaging
  • discount
  • % off 
  • fire sale
  • liquidation
  • mark down 

EXAMPLES

Nordstrom Rack: Ad mentions "up to 50% off"
H&M: Ad mentions "Fall sale!"
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Select labels -Photo Ad Expert

~ 390 tasks

💸💲Limited Time Price x 3 💸💲Identify ALL products in the ads!

per 1,000 tasks $1.00 - TO $10.00 Depend On Skill

In this job, you will multi-select labels for ALL products you see in an ad!

There are 35 labels in this job.

CHEAT SHEET:

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VERY IMPORTANT!!

ONLY FLUENT ENGLISH AND SPANISH SPEAKERS MAY DO THIS JOB!

This is a very difficult job that requires close attention to detail & remembering products in different categories!

What To Do

1. LOOK AT & READ the main ad image

2. READ THE AD TEXT & CAPTION on the ad for more info

3. Compare with Cheat Sheet

4. Label ALL PRODUCT CATEGORIES you see in the ad 

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Carousel Ads

! ATTENTION !

There are many Carousel Ads.

Carousel Ads have fully visible ad and cut-off ad

Label Carousel Ads based on FULLY VISIBLE ad

DO NOT LABEL the CUT-OFF ad.

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Helpful Tip!

Click on the circle "i"5604ed3d-1144-445d-82a5-4106d2eac4d5next to each label to see their definitions!

4 FOOD LABELS

The next 4 Grocery & Food Labels are confusing. Study carefully!

IF YOU ARE EVER UNSURE, LABEL ALL OTHER GROCERY & FOOD

Note:

  • Pet Food --> Pets
  • Baby Food --> Baby

1. Quality Claims

THINK: QUALITY OF FOOD (NOT FLAVOR OR TASTE)
FOOD ADS WITH ANY OF THESE KEYWORDS
  • fresh
  • organic
  • natural
  • quality
  • premium
  • fair trade
  • sustainable
  • responsibly sourced

If you see the word "FRESH" --> Quality Claims

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2. Meal Kits

THIS LABEL IS RARE

Everything you need to make a meal in one package. 

Pre-portioned and sometimes partially-prepared. 

MEAL KITS = MEALS THAT YOU CAN JUST EAT BY WARMING UP!

NO SNACKS, NO DESSERTS, MEALS (breakfast, lunch, dinner)!

NOTE:

  • CEREAL --> ALL OTHER GROCERY & FOOD
  • WAFFLE --> ALL OTHER GROCERY & FOOD

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3. Fresh Food

THINK RAW INGREDIENTS!

COOKED FOOD ON PLATES & TABLES = NOT FRESH FOOD

WORD "FRESH" in the ad DOES NOT ALWAYS MEAN FRESH FOOD!

Fresh food products are NOT cooked, prepared, or processed. These are your:

  • PRODUCE (fruits, vegetables)
  • DELI MEAT & SEAFOOD (from meat or deli department, not frozen)
  • DAIRY (milk, eggs, fresh cheeses, etc.)
    • Label packaged cheese (kraft singles, string cheese, babybels) --> All Other Grocery & Food

Also label Fresh Food for FRESH BAKERY ITEMS MADE FRESH AT THE STORE

DO NOT label frozen food as Fresh Food

  • KEYWORD "Previously Frozen" --> All Other Grocery & Food

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4. All Other Grocery & Food
  • COOKED FOOD ON PLATES & TABLES
  • OTHER NON-FRESH & PACKAGED FOOD ITEMS
    • CEREAL
    • CANDY
    • BOXED FOOD
  • MOST DRINKS & BEVERAGES 
    (WITHOUT QUALITY CLAIM KEYWORD)

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Fresh Food vs. All Other Grocery & Food

CAREFULLY STUDY THE DIFFERENCE

FRESH FOOD VS. ALL OTHER GROCERY & FOOD


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DAIRY
milk
eggs

fresh cheeses
(NOT packaged cheese)
ALL OTHER GROCERY & FOOD
(packaged cheese)
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Bakery Items 
MADE FRESH AT THE STORE
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ALL OTHER GROCERY & FOOD
(non-fresh)

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PRODUCE34992f77-715b-43bb-ac72-3c1b69b0e6fe
fruits
vegetables

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ALL OTHER GROCERY & FOOD
(cooked food)

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DELI MEAT & SEAFOOD 
from meat or deli department 
(NOT FROZEN, NOT PACKAGED)


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ALL OTHER GROCERY & FOOD
(packaged or cooked meat)

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